Lead Magnet Writer

Lure them in

Lead magnets have two purposes:

  1. Provide your customers with something of value, for free
  2. Provide you with a direct link to interested customers

A helpful lead magnet cements your credibility with potential buyers. Once they have downloaded it, the lines are open for further communication from you (and that means sales).

What lead magnet will work for your business?

It depends what you have to offer your clients. Some lead magnet ideas include:

  • ebooks
  • Long form articles
  • Checklists
  • How-tos
  • Templates
  • Instructional videos

Get in touch and let’s flesh out a strategy for drawing in new clients.

lead magnet writer

About your lead magnet writer

I started my media career in 2000, working behind the scenes as a producer at Sydney’s Radio 2UE before taking up an editorial role at Yahoo!7. From there I progressed to become Senior Product Manager for the 7News website.

Since becoming a freelance writer, I have worked with over 100 clients, crafting compelling copy for smart lead magnets.

Contact me to discuss a lead magnet strategy that will work for your business.

How much does a lead magnet cost?

The price of your lead magnet will be based on the word length, the subject matter and the research involved.

What I can let you know is I charge a lot less than an agency, which has more middle-men involved and therefore has to push up the price.

Let’s work together on a lead magnet that will draw more business your way.

freelance blogger


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Business Blogs

Create original content to share in newsletters and around the web.

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Website Copy

Increase conversions with website copy that talks directly to your target audience.

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Feature Articles

Intriguing, thoroughly researched feature articles for your publication.

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Video Scripts

Moving images + the right words = marketing success. Hire a professional video scriptwriter.

Professional Biographies

A well-written professional profile will boost your chances of getting the job.

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Brochure Copy

Less is more! But with so few words to work with, you have to get it right.


Have a professional bring your copy up to scratch.

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Email Marketing

Send the message, loud and clear

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Lead Magnets

Get help with your lead magnet so it performs the way you want it to.