It can be so hard to find what works without spending a fortune…
As a freelance copywriter, I can’t help but be interested in digital marketing. I’m always seeking to build my knowledge so I can bring in new business, not only for myself but for my clients.
One of the most challenging aspects of digital marketing is knowing which strategy to take. I’ve played around with Adwords but not having a huge amount of budget to commit or a great deal of knowledge in this area keeps me wary.
Facebook is too broad for my B2B approach and while I think remarketing is clever, I noticed from Google Analytics that a lot of my website traffic comes from people who want to be a copywriter, not hire one. So until I create my own online digital copywriting course, remarketing to my website visitors is not likely to be effective.
With a sole trader’s budget and limited time to commit to marketing, lately I have focused on relaunching my website and using SEO keywords to attract new clients. I’ve also put a few other strategies in place which have been surprisingly successful in bringing business my way.
Three low-cost marketing strategies which brought me new leads
Telling Google where I live
Annoyingly, when you ask Siri to find a copywriter on Scotland Island, she draws a blank. However, including my location in my Google Business listing has netted me a few clients.
When people call me out of the blue, I always ask them how they found me. Usually, it is a word of mouth referral but around ten per cent of my new business says “I was looking for someone local.” I could be based in Vladivostok and still get the work done but some people just like to keep things close to home.
Perhaps I would have even more customers if I didn’t live on an island but adding this info to Google My Business only took a few moments and it is nice to collaborate with nearby business owners.
Asking people how I did
Another caller who rang to enquire about copywriting informed me that he “searched for ‘Copywriter Sydney’ and you had the highest feedback score”.
This hit home that my strategy of asking people to leave me a Google rating has also paid off. When I gel with a client and they’re rapt with what I do, I email a link so they can easily give me a review for the world to see.
Again, this wasn’t a move that was a long time in the planning. I just thought I’d look nicer with a few gold stars under my name in Google. Knowing how much a rating can affect my business also motivates me to always be professional and make sure my clients aren’t disappointed.
The above strategies are simple, straightforward, free… and they work for my kind of business. It’s nice to know I don’t have to commit a fortune to be promoted by Google.
Writing about what’s going on
Wow… who knew? Blogging works.
Like a plumber who has leaky taps, I am a professional blogger who struggles to keep up with a regular blog. I get so caught up helping clients I run out of time to work on my own content. But EVERY TIME I post a blog, someone gets in touch. It’s like they have forgotten about me and then are suddenly reminded that they have an amazing copywriter in their network. Funny that.
For me, being a B2B provider means LinkedIn is ideal for sharing blogs. For some reason, a lot of the updates posted on this platform are aggressive and salesy. This makes it easy to stand out.
Because my writing is a big part of who I am, and it’s just me, my blog isn’t strictly business. I also share some personal updates and quirky pieces which I write for the fun of it. Even the random, non-SEO optimised posts bring business my way because they still showcase my talent (if you are nice enough to call it that).
The call to action bit
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So there you go, a focus group of one person who claims blogging works. There may even be others out there…