That happened quick… I’m now in my tenth year of operating a copywriting and content creation business. Epic. Things have changed a lot and not at all over the last…
The client was frustrated. “I wrote a blog and nothing happened!” They had been excited to share content but were underwhelmed when they didn’t immediately see results. As a professional…
“But I don’t need leads!” Some small businesses are perennially busy; in industries like accounting, law and doughnut sales. When I talk to these business owners, they often say they…
It’s time to talk about microblogging. First, I’m aware that writing 800 words about extremely short-form content is ironic. You have five seconds to point and laugh. Done? Ok. The…
In 2023, when anyone can churn out a basic article with the help of an AI text generator (and I’m not saying you should never do this), sharing original stories…
2023 delivered so many highly anticipated things in the world of content, like the final season of Succession (masterful), Prince Harry’s tell-all (hmm)… and the game-changing ChatGPT. This AI content…
Hands up who loves seeing photos of themselves?? Unless you’re a model or really, really, really good looking, you’re probably raising your eyebrows, not your hands. But but but… If…
If you love sweaty hands, well, I have a story for you. The other night I watched a documentary called The Dawn Wall. If you haven’t seen it, it’s mostly…
Wondering how to get started as a freelancer? This is a question I am asked regularly by newbie freelancers. It’s a bit of a chicken/egg question. Do you start with…
Back in the day, I was a radio producer at a news/talk station. It was hard work and one thing made it particularly challenging. I hated picking up the phone…
What is the difference between a freelancer, a sole trader and a business owner? There are a few ways to look at each but here is my take: A freelancer…
After being fortunate to have some early success when I started freelancing, I enthusiastically encouraged all my friends and acquaintances to give it a go. “It’s easy! It’s great! You…
I’d love to know what you think about all this… You know the ones. The good-looking ‘entrepreneur’ sitting by the beach, cocktail in one hand, laptop in the other. Or…
It can be so hard to find what works without spending a fortune… As a freelance copywriter, I can’t help but be interested in digital marketing. I’m always seeking to…
ANZAC Day 2020 My grandfather, Ernest John Parker Rust, passed away in March at the age of 98. Pop was a father of five, a plumber and a devoted husband.…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I left the tech industry to start my career…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
This series of blog posts shares some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these…
Business owner lesson: We all share the same fears. It’s taking a deep breath and moving past them that really opens the door to what you can achieve. Sometimes, you’ve…
First up let me say that the beauty (and the terror) of great copy is that there aren’t all that many set rules. And the rules which do exist (like never…
Creating content for magazines as a freelance feature writer is one of my favourite jobs. I love researching different topics and hearing about people’s passions and life’s work. A recent…
A delightful coincidence brought a postcard back to its owner nearly 60 years after he sent it. This is totally a true story! It happened to my Dad 🙂 Back…
Never worked with a freelance copywriter before? Here’s an outline of the process to help you feel more confident about what’s coming next. To briefly introduce myself, I’m Clea Jones…
How do you double your earnings? I set myself this goal after my husband Garrett fell ill at the end of 2018 and our household income came under sudden pressure. At…
There are five essential elements to a good copywriter who is worth going back to. What’s interesting is that being able to write well is only part of the story.…
The latest on how things are going… It has been a couple of months since I shared that my husband Garrett has been unwell and I thought I’d put together…
I’ve been mulling over this for a while… As a working parent who is passionate about equal rights, my social media streams are filled with articles about the latest terrible…
Sometimes you just need to get away. Nappies, school lunches and nocturnal interruptions had turned me into an extra from The Walking Dead. With my fight or flight response well…
Life is a lottery and having a chronic illness is like winning it in reverse. Firstly, you’re robbed of the liberties you didn’t even realise were afforded to you so…
Hiring a professional copywriter can be a waste of time if you don’t follow this advice As a professional copywriter, I have worked with businesses of all sizes, across a…
As it turns out, being a sole trader isn’t all sleep ins, schlepping around in my pyjamas and knocking off work at five pm to wander down to the beach.…
You probably understand the importance of blogging for your business. It boosts credibility, drives SEO traffic and helps engage with your users. And while it’s believed attention spans are shorter…
It’s hard to know how much to pay in website copywriting rates when launching or upgrading your website. Make sure you’re not spending too much. When it comes to website…
Confession time! I’ve been dabbling. Scratching an itch. Ticking off the bucket list, Morgan Freeman style. Last year I took a course in stand up comedy at NIDA, a week…
I used to ruminate constantly about my perfect life as a freelancer. Writing has been my passion for a long time and I’ve always known in my heart that I…
If you’re not the most confident of riders, is it worth making the trip to Tasmania’s latest attraction, Maydena Mountain Bike Park? Look. It has been a while. I call…
Before I became a professional writer, a friend made a distressing prediction. This month, my eldest turned five. His birthday was a huge day and he ended up falling asleep…
Yes, it is worth it to hire a professional blogger. Here’s what you get for your money Professional Blogger, like SEO Expert, Big Data Analyst and Cat Video Producer, is…
Knottapharm is the perfect location for a family friendly weekend getaway just outside Sydney All good weekends away start with a winding road! Knottapharm is no exception. To get there…
Not even gonna humblebrag… From blogging to website copy, ghostwriting to press releases… I’m really good at being a freelance writer. I started freelancing as a writer in 2015 and…
A professional profile needs to make you stand out, without looking puffed up. Here is what a professional bio writer can do for you As a copywriter, a big part…
If you’re a new parent and you don’t go to this island paradise. . . well that’s just un-Australian. Find out why you should head to Fiji with a baby.…
What does a freelance copywriter do? A freelance copywriter does many things! We help your small business with marketing and sales by writing business blogs, product descriptions, website copy and…
Clea Jones is a brochure copy writer based in Sydney. As a freelance copywriter, I spend a lot of time writing brochure copy. The funny thing about this part of…
Is this year the time when you finally escape the rat race and branch out on your own? Here’s a freelance copywriter’s perspective. Each year, many workers decide that free…
There are so many luscious synonyms for ‘beautiful’. So why do we stick with this overused word? Beautiful. It’s a great word that can apply to so many situations. Jacaranda…
It’s time to fly solo! Woohoo! You’ve got an ABN and an email address and you’re ready to start making money! Slow down Tiger! Don’t even set foot out the…
I’ve been living the dream for well and truly six months, going it alone as a freelance copywriter and journalist. While my bank account was a lot healthier during my…
Often when I’m copy writing the phrase ‘layperson’s terms’ comes up in briefs. People need their web text, brochure copy or marketing material explained in the simplest way possible, so…
My folks set the bar high. They’ve made it through forty years of marriage and then some. Their BMIs are in a respectably safe zone and they raised a beautiful…
How much does a copywriter charge? It’s the ultimate question. When I started as a copywriter I asked my friends who were well ahead of me in the industry the…
The stages of redundancy Recently, after eight years with the same company, I was called to an awkward meeting with management and HR, where they showed me the comfortable slipper…
Anyone who claims to be a language lover has those moments of pain witnessing someone using ‘to, two or too’ incorrectly or making the ‘they’re/there/their’ mistake. If you’re presenting yourself as…
The answer to the question “what is content marketing?” is really very simple. Content marketing is advertising without advertising. When you create great content marketing solutions, your goal is still to…
The lexicon is ever evolving and new words and terms are coming into play every year. It’s sad to think about fantastic terms like ‘curmudgeonly’ and ‘boondoggle’ phasing into obsolescence…