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Words from the wise

Professional blogger

Why creating content is like working out

The client was frustrated.  “I wrote a blog and nothing happened!”  They had been excited to share content but were underwhelmed when they didn’t immediately see results.  As a professional…
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Microblogs Freelance Copywriter

The brave new world of microblogs

It’s time to talk about microblogging. First, I’m aware that writing 800 words about extremely short-form content is ironic. You have five seconds to point and laugh.  Done? Ok.  The…
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Case Study | Freelance Copywriter

The case for case studies

In 2023, when anyone can churn out a basic article with the help of an AI text generator (and I’m not saying you should never do this), sharing original stories…
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Viral linkedin

Whoops, I went viral

Most of us start the new year with resolutions to up our social media game because we know it’s a necessary evil if we want to build a bridge to…
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Freelancers: get in the picture

Hands up who loves seeing photos of themselves?? Unless you’re a model or really, really, really good looking, you’re probably raising your eyebrows, not your hands.  But but but… If…
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How to get started as a freelancer

How to get started as a freelancer

Wondering how to get started as a freelancer? This is a question I am asked regularly by newbie freelancers.  It’s a bit of a chicken/egg question.  Do you start with…
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Freelancer vs business owner

What is the difference between a freelancer, a sole trader and a business owner? There are a few ways to look at each but here is my take:  A freelancer…
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“You can be like me!”

I’d love to know what you think about all this… You know the ones. The good-looking ‘entrepreneur’ sitting by the beach, cocktail in one hand, laptop in the other. Or…
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anzac day poem

The Team of ’38

ANZAC Day 2020 My grandfather, Ernest John Parker Rust, passed away in March at the age of 98. Pop was a father of five, a plumber and a devoted husband.…
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Revel Drive

My amazing clients: Revel Drive

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some…
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Confidence hacking for the win

Business owner lesson: We all share the same fears. It’s taking a deep breath and moving past them that really opens the door to what you can achieve. Sometimes, you’ve…
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Return to sender

A delightful coincidence brought a postcard back to its owner nearly 60 years after he sent it.  This is totally a true story! It happened to my Dad 🙂 Back…
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Freelance Copywriter

Freelance Copywriter: How it works

Never worked with a freelance copywriter before? Here’s an outline of the process to help you feel more confident about what’s coming next. To briefly introduce myself, I’m Clea Jones…
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How I doubled: Chapter One

How do you double your earnings? I set myself this goal after my husband Garrett fell ill at the end of 2018 and our household income came under sudden pressure. At…
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copywriter

What makes a great copywriter?

There are five essential elements to a good copywriter who is worth going back to. What’s interesting is that being able to write well is only part of the story.…
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Update on the tale of woe

The latest on how things are going… It has been a couple of months since I shared that my husband Garrett has been unwell and I thought I’d put together…
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copywriter

All about your copywriter

An introduction for my Business Blueprint friends. It was so lovely to be part of the May conference but I didn’t get to chat to as many people as I…
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feminism

Feminism: Are we doing it wrong?

I’ve been mulling over this for a while… As a working parent who is passionate about equal rights, my social media streams are filled with articles about the latest terrible…
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Q-Station

Mum’s fright off

Sometimes you just need to get away. Nappies, school lunches and nocturnal interruptions had turned me into an extra from The Walking Dead. With my fight or flight response well…
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Different ways to say nice

What word can you use when nice isn’t nice enough? Check out some different ways to say nice. “Oh it was so nice!” Do you get sick of this word?…
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Fiji with a baby

If you’re a new parent and you don’t go to this island paradise. . .  well that’s just un-Australian. Find out why you should head to Fiji with a baby.…
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Brochure Copy Writer Sydney

Clea Jones is a brochure copy writer based in Sydney.  As a freelance copywriter, I spend a lot of time writing brochure copy. The funny thing about this part of…
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99 different ways to say BEAUTIFUL

There are so many luscious synonyms for ‘beautiful’. So why do we stick with this overused word?  Beautiful. It’s a great word that can apply to so many situations. Jacaranda…
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Words that don’t get used enough

Often when I’m copy writing the phrase ‘layperson’s terms’ comes up in briefs. People need their web text, brochure copy or marketing material explained in the simplest way possible, so…
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The internet hates my parents

My folks set the bar high. They’ve made it through forty years of marriage and then some. Their BMIs are in a respectably safe zone and they raised a beautiful…
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The redundancy roller coaster

The stages of redundancy Recently, after eight years with the same company, I was called to an awkward meeting with management and HR, where they showed me the comfortable slipper…
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Eight words we all get stuck on

Anyone who claims to be a language lover has those moments of pain witnessing someone using ‘to, two or too’ incorrectly or making the ‘they’re/there/their’ mistake. If you’re presenting yourself as…
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What is content marketing?

The answer to the question “what is content marketing?” is really very simple. Content marketing is advertising without advertising. When you create great content marketing solutions, your goal is still to…
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copywriter

New terms in copy writing

The lexicon is ever evolving and new words and terms are coming into play every year. It’s sad to think about fantastic terms like ‘curmudgeonly’ and ‘boondoggle’ phasing into obsolescence…
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