Lure them in
Lead magnets have two purposes:
- Provide your customers with something of value, for free
- Provide you with a direct link to interested customers
A helpful lead magnet cements your credibility with potential buyers. Once they have downloaded it, the lines are open for further communication from you (and that means sales).
What lead magnet will work for your business?
It depends what you have to offer your clients. Some lead magnet ideas include:
- ebooks
- Long form articles
- Checklists
- How-tos
- Templates
- Instructional videos
Get in touch and let’s flesh out a strategy for drawing in new clients.
About your lead
magnet writer
I started my media career in 2000, working behind the scenes as a producer at Sydney’s Radio 2UE before taking up an editorial role at Yahoo!7. From there I progressed to become Senior Product Manager for the 7News website.
Since becoming a freelance writer, I have worked with over 100 clients, crafting compelling copy for smart lead magnets.
Contact me to discuss a lead magnet strategy that will work for your business.
How much does a lead magnet cost?
The price of your lead magnet will be based on the word length, the subject matter and the research involved.
What I can let you know is I charge a lot less than an agency, which has more middle-men involved and therefore has to push up the price.
Let’s work together on a lead magnet that will draw more business your way.
MORE SERVICES
BLOGS & ARTICLES
Quality, human-led, SEO optimised articles will grow your reach and your reputation.
WEBSITE COPY
Your website needs to let people know that you can understand and solve their problems.
SOCIAL MEDIA POSTS
Nail your monthly social media content with a cost-effective package deal.
LEAD MAGNETS
Create a reusable guide that answers your audience’s biggest questions.
GRAPHICS & VIDEO
A dynamic message can be so much more eye-catching and effective.
VIDEO SCRIPTS
Show and tell with a clearly written video script.
EMAILS
Get the formula right and email will deliver big wins for your business.
NEWSLETTERS
Every business should have a newsletter. No excuses, no exceptions!
PROFESSIONAL BIOS
Yes, your bio can be interesting (and useful).
MAGAZINES
16 – 20 pages (or more) that address your clients’ biggest pain points.
PROPOSAL AND TENDER DOCUMENTS
Win at capability statements and proposals.
SEO AUDIT
Let’s find and plug the gaps so you get more organic website traffic.