Insights
“Why blog when it has all been said before?” I was on the phone to a new prospect the other day when they raised this question and I do admit it’s a valid one, especially when it comes to hiring a...
That happened quick… I’m now in my tenth year of operating a copywriting and content creation business. Epic. Things have changed a lot and not at all over the last decade. The basic principles of...
The client was frustrated. “I wrote a blog and nothing happened!” They had been excited to share content but were underwhelmed when they didn’t immediately see results. As a professional blogger, my...
“But I don’t need leads!” Some small businesses are perennially busy; in industries like accounting, law and doughnut sales. When I talk to these business owners, they often say they don’t need to...
It’s time to talk about microblogging. First, I’m aware that writing 800 words about extremely short-form content is ironic. You have five seconds to point and laugh. Done? Ok. The truth is a...
In 2023, when anyone can churn out a basic article with the help of an AI text generator (and I’m not saying you should never do this), sharing original stories has become one of the best ways to...
2023 delivered so many highly anticipated things in the world of content, like the final season of Succession (masterful), Prince Harry’s tell-all (hmm)... and the game-changing ChatGPT. This AI...
Most of us start the new year with resolutions to up our social media game because we know it’s a necessary evil if we want to build a bridge to new clients, maintain momentum and stay relevant. The...