The brave new world of microblogs

The brave new world of microblogs

It’s time to talk about microblogging. First, I’m aware that writing 800 words about extremely short-form content is ironic. You have five seconds to point and laugh.  Done? Ok.  The truth is a longer blog is just a bunch of microblogs shoved together, just like a lot...
The case for case studies

The case for case studies

In 2023, when anyone can churn out a basic article with the help of an AI text generator (and I’m not saying you should never do this), sharing original stories has become one of the best ways to stand out in the market. This is where case studies come in. They’re...
Whoops, I went viral

Whoops, I went viral

Most of us start the new year with resolutions to up our social media game because we know it’s a necessary evil if we want to build a bridge to new clients, maintain momentum and stay relevant. The challenge with social media is that it’s such a hungry beast. The...
Freelancers: get in the picture

Freelancers: get in the picture

Hands up who loves seeing photos of themselves?? Unless you’re a model or really, really, really good looking, you’re probably raising your eyebrows, not your hands. But but but… If you want to build a career as a six figure freelancer, your face is one of your best...
Making the hard decisions as a freelancer

Making the hard decisions as a freelancer

If you love sweaty hands, well, I have a story for you. The other night I watched a documentary called The Dawn Wall. If you haven’t seen it, it’s mostly about a couple of guys who spend months trying to figure out how to climb a gigantic rock face in America called...