Freelance Copywriter Frequently Asked Questions

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What does a freelance copywriter do?

A freelance copywriter does many things! We help your small business with marketing and sales by writing business blogs, product descriptions, website copy and more. We can also do proofreading and editing of your existing copy. Furthermore, you can ask a freelance copywriter for help with social media posts, e-newsletters, internal policy documents… whatever you need! As well as writing on your behalf, a freelance copywriter takes a tactical approach, crafting copy that conveys your message and incites your customers to take action.

How much does a freelance copywriter charge?

There is no set answer to this question! As a base level, my charge is $60 per hour plus GST, with a minimum one hour charge.  Sometimes due to the nature of your job it may be more cost effective to charge by the hour. In other circumstances, a flat rate will make better sense. I can provide an idea of how much I believe your job will cost before we get started. If you would like a formal proposal, let me know. For more information, read this post – How much does a freelance copywriter charge?

What qualifications should a freelance copywriter have?

Usually a freelance copywriter has worked in the media or marketing industry… or both. In my case, I began my career in current affairs radio as a producer and reporter. I then moved on to an editorial position with Yahoo!7 and progressed to a technical role as a product manager. These roles have combined to give me a broad understanding of the digital realm and how to write for the internet as well as for offline publications. Since becoming a copywriter, I have fulfilled roles in online marketing, have written for newspapers and magazines and pulled together countless blogs to help businesses large and small with their content marketing strategy. Find out more about me here.

What if I don’t like the copy you have supplied me with?

That’s fine! Copywriting is very subjective and every now and then the first go is a write-off.  I include two free rewrites based on your feedback to allow us to get to a point where you feel happy. To reduce the odds of you not being happy with the copy, it helps to have a discussion beforehand about your goals and your target audience as well as the writing style / tone you prefer.

How much lead up time do you need?

As a freelance copywriter, I have busy weeks and quiet weeks so sometimes I can provide work at short notice. Generally, two weeks notice is ample, unless you have a major amount of work for me to do for you!

I feel like I could just do this work myself – why should I pay you to do it?

For a couple of reasons. Firstly, you may find it easy to write but finding the time to sit down and get started is the challenge. You have so much on your plate that it may be easier and more cost effective to outsource this part of your business. Also, freelance copywriters know their stuff. We know the best ways to write website copy so that it speaks to your users and inspires action. We also understand the best way to lay out a blog for readability. If you are confident you can write yourself, you can always engage a freelance copywriter to do a final proofread for you and provide their professional suggestions.

When do I have to pay?

Many freelance copywriters request a deposit up front. In my case, I invoice at the end of the calendar month for the work I have provided you with and request a direct deposit or PayPal payment. I may start adding interest if your bill is not paid within a two week period. If I supply you with raw copy and do not receive feedback within four weeks I will invoice for the cost of the work I have done. I am happy to discuss payment terms before getting started. Looking to engage a freelance copywriter? Call today on +614 20 372 532   (That’s not me in the picture by the way) Photo credit: -closed- look 4 /MyVisualPoetry via

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