by Clea | Mar 18, 2015 | Copy blogs
Often when I’m copy writing the phrase ‘layperson’s terms’ comes up in briefs. People need their web text, brochure copy or marketing material explained in the simplest way possible, so that everyone can understand. And rightly so. I also look around and see the way...
by Clea | Mar 11, 2015 | Uncategorized
My folks set the bar high. They’ve made it through forty years of marriage and then some. Their BMIs are in a respectably safe zone and they raised a beautiful daughter who only comes to them for cash handouts in extreme fashion emergencies. They hardly drink and...
by Clea | Mar 9, 2015 | Uncategorized
How much does a copywriter charge? It’s the ultimate question. When I started as a copywriter I asked my friends who were well ahead of me in the industry the same thing and even they couldn’t tell me. There’s not really any such thing as a hard and fast...
by Clea | Mar 2, 2015 | Uncategorized
The stages of redundancy Recently, after eight years with the same company, I was called to an awkward meeting with management and HR, where they showed me the comfortable slipper of the current structure and the sleek new stiletto flow chart demonstrating how my...
by Clea | Feb 16, 2015 | Copy blogs
Anyone who claims to be a language lover has those moments of pain witnessing someone using ‘to, two or too’ incorrectly or making the ‘they’re/there/their’ mistake. If you’re presenting yourself as professional in any way you need to stay on...
