The best thing I ever learned as a copywriter

The best thing I ever learned as a copywriter

This may surprise you, but to this day I think back to the lessons I had when I was twelve years old in order to master one particular skill and I am still so grateful that my parents forced me to take them. It’s a skill that I tell people they simply have to...
New terms in copy writing

New terms in copy writing

The lexicon is ever evolving and new words and terms are coming into play every year. It’s sad to think about fantastic terms like ‘curmudgeonly’ and ‘boondoggle’ phasing into obsolescence but let’s focus on some fresh new terms which are hitting the world of copy...