Real Estate Copywriter

Professional Real Estate Copywriting

Real estate is a challenging industry that is full of highs and lows. 

Having worked with property professionals for over five years, I’ve seen just how much hard work it takes to go the distance. 

Content is a HUGE part of every successful agent’s strategy. By keeping in touch regularly with your client base and sharing important updates as well as general information, you remind them you are the agent of choice.

Real Estate Copywriting

Hiring an independent copywriter saves you from struggling with your own content and means you don’t have to spend big on agency fees.

Let a writer who has real estate experience help you create website copy, blogs, marketing emails that will win you listings.


My name is Clea Sherman. I have written biographies, blogs, website content and more for real estate businesses including McGrath Rockhampton, Love&Co in Melbourne, McEwing & Partners on the Mornington Peninsula and Mosman’s De Brennan Property, to name a few.

I have also worked in-house with real estate marketing platform Campaigntrack and for industry-aligned clients including property development firms, home staging specialists and buyer’s agents. 

The content I create helps property professionals to share updates and information with their audience that set them apart from the competition and help win listings.

While I do not visit properties as a copywriter, I can help by writing your blog, updating your online bio or creating text for websites and brochures. Contact me for a discussion today.

Past clients

Australian Small Business Champion Award Finalist 2020

What an honour!

After a great deal of hard work in 2019 I submitted an entry to the Australian Small Business Champion Awards, more as a personal challenge than anything else.

When the finalists were announced I was thrilled to be amongst them. It comes down to 600 finalists across more than a dozen categories, from 2000 entries.

The criteria to be selected included the ability to demonstrate outstanding customer service, vision for the future, achievements, environmental contributions and support of your local community.

Pleasing customers is my main goal so I am thrilled to be a finalist. The big night has now been postponed to 2021… fingers crossed I win!

Copywriting Services

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Business Blogs

Create original content to share in newsletters and around the web.

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Website Copy

Increase conversions with website copy that talks directly to your target audience.

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Feature Articles

Intriguing, thoroughly researched feature articles for your publication.

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Video Scripts

Moving images + the right words = marketing success. Hire a professional video scriptwriter.

Professional Biographies

A well-written professional profile will boost your chances of getting the job.

brochure copywriter

Brochure Copy

Less is more! But with so few words to work with, you have to get it right.


Have a professional bring your copy up to scratch.

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Email Marketing

Send the message, loud and clear

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Lead Magnets

Get help with your lead magnet so it performs the way you want it to.