How I doubled: Chapter One

1 Comment
How do you double your earnings?
I set myself this goal after my husband Garrett fell ill at the end of 2018 and our household income came under sudden pressure. At the time, the money I was earning as a freelance copywriter was fine but we didn’t have a lot of savings behind us. Knowing our financial stability was in jeopardy was a turning point for my ambition and motivation.
It’s all well and good to set an audacious goal like doubling your income. However, deciding to earn more money is only the first rung on a giant ladder. The next thing you have to do is figure out HOW you’re going to make things happen.
Then comes the scary part: taking action.
Once I realised what a massive challenge I’d set myself, I took another big plunge and signed up for Business Blueprint.
If you ever see me in person you’ll have heard me talking about Business Blueprint non-stop for the last eight months. Joining the program has made such a difference, not only to my finances, but to my confidence, my mindset, my knowledge base as a business owner and my connections.

What is Business Blueprint?

Created for small business owners, Business Blueprint is an ongoing program that shows you what you don’t know about running a business.
The idea is simpleyou’re an expert in your field but you’re not a business expert. Joining the program will help you fill in the gaps across essential areas like marketing, sales, systems, people management and the online realm.
Members gather quarterly for a conference, plus there is a huge digital portal with incredible assets sharing what you need to know to take your business to the next level. You also get a personal business coach who you can touch base with any time.

Find out more about Business Blueprint

What I’ve learned

The first realisation that slapped me on the face on this journey is you can’t snap your fingers and double your profits! There is a lot to get your head around and there will always been mistakes and set-backs.
But things are slowly coming together. These are the lessons which have helped nudge the wheel in the right direction:
  • How to create a single page marketing plan that draws in clients and encourages repeat business
  • How to build systems that help your business to run like clockwork
  • What to outsource and what tasks to do myself
  • Why outsourcing will improve profits, not diminish them
  • The difference between expenses and investments
  • How to make my own videos in a snap (and why I need to)
  • How to build an intranet in minutes (Literally. Minutes)
  • How to improve my sales process so I can earn more $$$
  • How to set and manage tasks for myself and the people I work with
This is just the tip of the iceberg. Every moment of information shared by Business Blueprint has been relevant and applicable to what I do.

The real benefit

In the days following the last conference, more than one friend told me I was glowing. And I could feel it.
Spending three days in the company of other business owners, getting to know amazing people, sharing ideas and commiserating over the hard parts has been such a boost for me, particularly because I work solo most of the time.
I leave every conference feeling motivated, inspired and energised. I’m excited about what I can do and most importantly, I know how I’m going to do it.


This year has been ‘How I Doubled: Part One’.  I won’t deny it has been a lot of work but I’m starting to notice the change in my monthly income.
It’s exciting to say July was my best month ever. And it followed May and June, which also set best-ever records. Numbers-wise, my financial year outcome for 2018-2019 was up 40 per cent from the year before.
Not bad! The extra cash has helped keep our heads above water while we faced hefty doctors’ bills and expensive prescriptions. The good news is Garrett is back on his feet and things are looking up for us as a family at this point.

Confession time

You could never call me an early adopter!
Business Blueprint reached out to me in 2015 to be their copywriter and help with their marketing content. I was excited to come on board but I didn’t see myself as a business owner at the time. Plus I had never heard of BB before so I wasn’t sure if they were the real deal.
Over the years, I have come to know the Founder and CEO Dale Beaumont and his team really well. I’ve seen how hard they work to bring practical, helpful and actionable information to business owners on an almost round-the-clock basis. I’ve also met a lot of raving fans.
Eventually, Dale invited me to spend the day at 52 Ways, the business workshop he hosts. This event is held every three months across Australia and there’s no obligation to become a Business Blueprint member after attending.
Sitting in the audience, I realised what I had been missing out on for years. From there, I started thinking a lot about whether or not I really wanted to grow my business so I could feel more in control and help more clients.
At the start of 2019, when Garrett wasn’t well, I knew it was time.  I finally became a Business Blueprint member, and I haven’t looked back.


If you’re self-employed and you’re:
  • Not making enough money
  • Struggling to manage all the moving parts of your business
  • Flooded with requests and missing out on opportunities
  • Wishing you had more leads
  • Wishing more leads would turn into customers
  • Wishing more customers would come back to you and keep spending money
  • Feeling sick because being your own boss has all become too much and you don’t know what to do
Take a day off work and go to 52 Ways when it’s in town. The next tour starts later this month.

Find out more about 52 Ways

Hopefully, How I Doubled Chapter Two will share even better news. Watch this space!
In the meantime, take a look behind the scenes at a Business Blueprint conference:

Photo by Isaac Smith on Unsplash
Previous Post
What makes a great copywriter?
Next Post
Freelance Copywriter: How it works

1 Comment. Leave new

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed